Brand: Earth (Sell Earth to Aliens)
Insight: The planet is dying, and it knows it.
Idea: Earth will initiate a process to find a new host, promoting its resources and human inhabitants as potential attractions.
Brand: Porsche
Insight: Porsche 911 buyers are on average 52 years old
Idea: The Porsche 911 is the ultimate midlife crisis dream car.
Brand: Bicycle
Insight: Bicycle cards helped 32 Allied prisoners escape German camps.
Idea: Bicycle is more than a normal deck of cards.
Brand: San Pellegrino
Insight: 66% of Brits drink directly from the tap.
Idea: People don’t trust the government, so why trust their water?