Traid's goal in the industry is to increase clothes reuse across the UK, funding international development projects and educating people of all ages about the impacts of textiles on the environment.

The idea focuses on showing the two sides of the fast fashion industry and making people decide if they want to change their behaviour by making a difference and believing that they are making a difference.
To make this happen we decided to do a documentary which focuses more on the two sides of fashion and also a guerrilla ad, which is pushing this idea of feeling that our actions are making a difference.

Project by Duarte Serrano & claudia Àlvarez